Vidaylin print ad

This is a new brand of children health supplement called Vidaylin launched by Abbott. The ad is so colourful with the use of different pastel colours and fonts while highlighting the bear shaped tablets as the core appeal. Who this ad is trying to sell to ? Well there are two audiences for selling children health supplements, parents and children. Parents are the purchasers who give such product to their children for consumption. So it's more logical to set the parents as the target audience to really focus on selling the goodness or the benefits of the products. The tone and manner can be more professional as well.

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