Acomplia print ad

It's not easy to advertise a prescription drug. There are rules to follow and we can't be too explicit. We can tell from this ad that this drug is for 中央肥胖 but the trouble is that one wouldn't know what CB1受體阻斷劑 is if he/she doesn't have such problem. The fundamental issue is about the role of adverting in selling drugs. I would rather save the money and invest more on PR and communications at the ethical channels. Advertising is not a must in a communications mix ...

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