Listerine TVC



Compared with banking and finance, marketers of FMCG have an easier life in communicating about their products. FMCG products are usually simpler with more single-minded propositions. Here is a classic example. It's a simple analogy : Listerine is like sea waves that get rid of the bacterias causing plague. Not too creative, one would comment. But it serves its purpose of communicating the product benefit and it's much better than many other ads already. Also, try turning off the sound. It can still sell. That's what a qualified ad should be like.


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