ASUS Eee Box and Megaman print ads



I have talked about Eee Box in my earlier post. In its last advertorial, it was trying to sell to young lady users. It was commented that it could have picked the right target segment based on the small size and the very basic performance standards. To my surprise, in its next ad, it tries to sell to business customers based on energy saving. There is nothing wrong with selling to two segments, only if we know what it takes. Channel, price and promotion strategies need to be different. Do we have enough resources to kill two birds with one stone ? Given limited resources, we need to make trade-off decisions.


Just a coincidence that I clipped another ad of Megaman that talks about energy saving. Sold at HK$19.90, this energy saving light bulb is said to save 80% of electricity. Would it be more motivating to spell how much money it could help save as the support ? I mean just like what ASUS Eee box does above.





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