Nikon Coolpix TVC

Let's carry on our discussion on the DC market from the last post. The DC market is getting more segmented. At the end of one spectrum, there are 傻瓜機 targeting consumers who look for fuss free photography. Brand are stressing on various automatic functions for easy photo-taking like this Nikon Coolpix. On the other end of the spectrum, there are digital single-lens reflex cameras where brands also stress on high technologies but for enabling better photography creativity. In the middel of both ends, there are what people call "Prosumer" DCs. Like the Ricoh GX200, it is as compact as nomral 傻瓜機 but it has certain functions of DSLR like you can manually adjust aperture and shutter speed for some creativity. Different brands have also been promoting this kind of DCs. Looks like this will be another significant segment of DC.


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