TVB/HKBB

A friend forwarded this TVB newsletter to me. In view of the financial tsunami and the on-going down trend of share of spending among other media, TVB has been trying to promote TVC as the most effective media vehicle. "Experience the power of TVC". It has taken the HKBB as the example. HKBB has produced 18 TVCs (!). Although they are all funny TVCs to enjoy, most advertisers must think that HKBB is an exception as they have so much money to burn. Will advertisers really rethink their budget allocation to TV because of this newsletter ? No kidding.

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