Garden Life Bread




Garden Life Bread may be the first brand of retailed packaged bread in HK. In the past, there weren't so many bakery and cake shop chains and it was the leading branded bread. I can guess it's still the leading branded bread but subject to the growth of bakery chains, its business has been shrinking and it's not easy for it to sustain. While this ad tries to jet up the brand awareness, it also has quite a few new products innovations to keep up with the changing needs of the consumers. However, all these have limit in going against the competitive trend of the bread market. Maybe it can be more aggressive in coming with different brands to go into other related categories.


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