Nivea SOS


If you have a good brand name, you can win by far. Branding is about building associations about your brand in the minds of the consumers. I can't say this ad is a very impressive one but I bet everyone would remember the brand name. Nivea SOS, what a brand name for an intensive moisturiser. The ad is aired at the right time when the weather is so dry too. So the association is more closely linked with a need state as well.

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