Park'n Shop

During this time of recession, Park'n Shop's strategy is loud and clear. It promotes its own brands like 金御膳 and brings in parallel imports like Castle in this case. With such strategy, it can avoid head-on price war on other branded products with Wellcome as well as build a low price image. Loss leader strategy seems something of the past. Promoting own brands and parallel imports at low prices is the way to go for getting volumes and profits from the increasingly price conscious consumers. If you happen to be in the marketing of undifferentiated or commoditized categories, I wish you good luck with Park'n Shop.

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