Whisper TVC

A brand needs product innovations to sustain. By innovation, it could be new product, ingredient upgrade, formula alteration or packaging design change so that consumers can feel that your brand is progressing with time. If you ever notice, this is how P&G sustains its brands with numerous product upgrades. Yet somehow, I think it is doing it too often. Product upgrade means the new version is better than the version. As a consumer, I can help asking why it didn't design the best product for us at the beginning in the first place.


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