Safegg print ad

Everything can be branded. When there are so many food scares from time to time, consumers look for quality assurance on the food they eat. Egg used to be an unbranded produce but now the window is open for branded eggs that give consumer a peace of mind and demand a price premium. Safegg is a pretty good brand name and it's claimed to be bacteria free by the use of some pasteurization process. It does have some good selling points. Trouble is that the ad isn't too attractive with all these long copies. It just lacks the right creative strategy to appeal to consumers. Too bad.

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