AXA print ad

Doesn't this make some good sense ? During the current financial tsunami, AXA guarantees that you will get refund on the paid premium if you turn unemployed within a year. However, you can only enjoy this guarantee if you subscribe to a policy before May 25. It's a promotion for new customers only. It may not be viable but if this guarantee were extended to all existing customers, it could be a great PR initiative to build AXA as the caring insurance company that goes through tough times with its customers. There would be short term impact in terms of revenue and costs but it may be worthwhile for long term brand equity.

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