Hong Thai TVC

Let's carry on the discussion about the ad scene during the economic downturn from yesterday. The travel agency business is undergoing a difficult time as consumers are less willing to spend on holiday. Price cut may help a bit but is hardly effective in turning around the downfall. What would you do ? The obvious choice is cutting back A&P spending to protect the bottomline. It's another story if you have the financial muscle. Advertsing at this time will get you good cut-through while your competitors are quiet. This is exactly what Hong Tha tries to do. It just takes the chance to make use of the current econmic situation to reinforce the No.1 and partnership image. The execution is not too exicting as a low cost production but it works to resonate with consumers.

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