Nikon TVC

Nikon might not be a late comer in DSLR vs Canon but it should be a late comer in advertising about it. When I saw this TVC, I thought it was an ad from Canon. The execution is so similar to many ads of Canon. Look, advertising has role to play in differentiating from competitors. So we need to work hard on that from creative idea to execution. Better branding can also be weaved into the ad so that people can tell it's Nikon not Canon. Call me old school but you need to ensure that you are not advertising for your competitor ! A brief sign-off logo at the very end can be easily missed.


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