Panadol TVC

Is this an endorsement or a testimonial ? Let's not try to define it with textbook definitions. I only know that it takes someone credible, someone who can connect with consumers. In either case, we can use an expert, a professional, a celebrity or "person on the street". An organic farmer is not any one of them to speak for a pain killer. Medicinal residue may be a concern for people taking medicine and I can see the attempt to connect natural nature of organic farming with the natural discharge of medicinal residue. Yet the link is way too weak to be credible.


Comments

stripeboy said…
一般觀眾也不會相信牙膏廣告中的「牙醫」是真正的牙醫，找一名「農夫」現身說法也沒有關係了。

不知道Louis兄又如何看同期推出的「扮紀錄片」廣告片，宣傳「止痛藥沒有副作用」（但沒有提及止痛藥品牌）？
3:03 pm
Louis Lau said…
I vaguely remember that. It must be an infomercial sponsored by one of the pain killers. Not sure if it's Panadol.
2:44 pm
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