Vita Distilled Water image TVC




In a class of media planning, one student brought up this ad for discussion. I would call it an image ad as it doesn't send any specific benefit message while making use of the mood and tone to connect consumers emotionally. The message is kind of generic : "Vita Distilled Water is in the lives of HK people." Well, distilled water is distilled water and there is nothing much about it to sell. Image ad is something worth considering. Yet the student has pointed out that it's confusing to see the green bottle in the ad and people may mistaken it's Watson's Distilled Water. That must be a variant of Vita and I would agree it's confusing to feature it in the ad. It's a learning about proper branding. Consumers recall a brand by the colour. If you want to differentiate from your competitors, use a different colour.




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