Crystal Geyser

The old brands, like Perrier and Evian, in the bottled spring water category have been rather quiet over the years. So there may be room for new challengers. Crystal Geyser has been in the market for some time and it seems it is committed to taking a higher ground with a series of new TVCs. Perrier and Evian are French, which carry the aspirational images of the sources, the alps, the icebergs, the landscapes and so on. The question has become whether taste of the USA is good enough compete. USA is not known for "taste" per se but its cultural symbols like Disney, burger and rock n roll, maybe.

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