Whisper TVC

Analogy is a common creative idea to convey product benefit. It's often used in the ads of HK as it's easy for consumers to understand and for clients to buy. The key to this way of representation is choosing the right analogy that make consumers think a bit and get the message. Using roller-coaster ride as analogy in this case, Whisper manages to communicate the product benefit quite well. Quite a good example.
P.S. Will be going away from Jun 4 - 8. Daily post will resume on the 9th. Stay tuned.


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