Bio Essence bus ad

As marketers, we are always look for new and creative media. The media scene is always cluttered and we need to find ways to make our message stand out. Advertising on the inside of the bus top is new and creative but isn't it a bit awkward ? I was lucky to sit the back and so I could see the whole ad. There are like 10 people like me who have such luck. I would rule out the potential of advertising on the inside of the bus top. Just that the advertiser has just ignored how people can see the ad in terms of creative and layout.

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