Vita Green Lingzhi print ad

Long time no talk about ad execution. What does this ad say ? Vita Green Lingzhi is the best choice to combat against swine flu. That's the key message of the ad. But it's a classic example of many "all-you-paste" ads where an ad is not treated like an ad but a notice board for putting up whatever thought to help the selling. The supports to the key message, "No.1 in sales", "scientifically proven", "recommended by doctors" and the testimonial, are scattered all over. Plus the logo, headline, sub-headline, slogan and the promotion tag-on are put put wherever there is space. And there is a lack of creativity to catch people's attention. The result is an ad no one is interested in reading.

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