Watsons TVC


While Mannings focuses on consumer promotions, it's interesting to find that Watsons works on the store image with this ad featuring Kay Tse. Playing on the facts about the body, the ad tries to position Watsons as the drugstore that takes care of every part of your body. Remember the "your personal store" positioning of Watsons in the past ? It's a good positioning to own but it's long forgotten in the minds of the consumers. It seems it's trying to re-own that again.

Comments

hk stock said…
this ad is a nice hit from watson!
2:24 pm
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