Yahoo! Infomercial


Yahoo! has been airing an infomerical on TVB. It tells us the most searched buzzwords of today. It's something nice to know but why does Yahoo! do that ? Tell us that it's the number one search engine in Hong Kong ? Perhaps. So as to promote the search traffic to the site in a soft-selling, indirect way ? Maybe. Or it tries to promote the Most Searched Buzzword site, buzz.yahoo.com.hk ? Have a look at this site. What's the thinking behind it ? I wonder if this is a new serach advertising option for advertisers or it's simply intended for projecting the search engine leadership image.

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