ThinkNoLimit Marketing Coaching

When Maxim's launched the Angel Cake, it wasn't supported by TV advertising and I just saw some print ads and outdoors. Surprisingly, it has been selling quite well. It's just a plan cream cake but I guess it wins with the pricing and the gimmick of DIY crispy sugar pieces. Now here comes the Devil Cake. Angel vs Devil, cream cake vs chocolate cake, it seems to be a logical extension. It should be another good selling item I bet. But just wondering what will come next after that ~

Pocari Sweat has a strong association with Japan as being a Japanese brand. It's also interesting to see Fanta being transformed into a brand with Japanese association with imported advertising and packaging. For the young, Japanese culture is what they aspire to. It could be the right thing to do as so far no softdrink is occupying this cultural positioning. It has recently launched a new Jelly pop and it seems the product is invented in Japan and the TVCs are produced in Japan too. Have you tried it ? You should if you haven't. It's a new taste experience.

After a series of TVCs featuring SMAP, Pocari Sweat seems to have gone back to the old young girl + blue sky + fun formula. There is nothing wrong with the SMAP series as the original positioning was kept consistent : hydration for summer time funs. Maybe SMAP is old and relevance is low with the younger generation. That's why it switches back to the old formula for projecting a younger energetic image. My only question. How does the VO by G.E.M. add value to the ad ?

When the first 安信兄弟 ad appeared, it did give the ad scene a stir. There is literally no product difference among all financial institutions that lend money to credit cardholders to pay up their bills. So a creative ad can help increase awareness and drive those in need to check out the company's services. Of course whether they can get the business would much depend on the service features and more importantly the interest rate. Creative advertising has a role to play in a market with no obvious product difference. The trouble is that when you started with a fairly creative ad, it's not easy to maintain creativeness in subsequent ads. There have been a few different versions of 安信兄弟. It gives me the feeling that they are getting more creative for creative sake.

Canon Selphy is positioned as a small and user-friendly photo printer for users who look for fun of photo sharing, rather than high quality prints. Primarily the target market is skewed towards females. You may not call this ad creative but it does bring out the warmth and fun of using this handy photo printer. A very relevant situation is picked as the demonstration. There has been a small boom of new born babies this year. So you must find the scene familiar . That's the merit of the ad.

This is a great ad, isn't it ? Anyone knows which agency did it ? Playing on the insight that ladies are fond of buying shoes at all times, it serves to call for action of visit to Harbour City with the support of more than 100 shoe shops. It's an enjoyable ad to watch too. You would appreciate the effort spent on the art direction and visual effects if you watch it closely. It must cost quite a bit but it really stands out from the recent boring ad scene.

Advertising Time ! We will be organizing this program on Sep 25. Check it out if you are interested or just let your friends know. Enrolment form can be found HERE .