Prime Credit TVC

When the first 安信兄弟 ad appeared, it did give the ad scene a stir. There is literally no product difference among all financial institutions that lend money to credit cardholders to pay up their bills. So a creative ad can help increase awareness and drive those in need to check out the company's services. Of course whether they can get the business would much depend on the service features and more importantly the interest rate. Creative advertising has a role to play in a market with no obvious product difference. The trouble is that when you started with a fairly creative ad, it's not easy to maintain creativeness in subsequent ads. There have been a few different versions of 安信兄弟. It gives me the feeling that they are getting more creative for creative sake.

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