New Fanta Jelly soda




Pocari Sweat has a strong association with Japan as being a Japanese brand. It's also interesting to see Fanta being transformed into a brand with Japanese association with imported advertising and packaging. For the young, Japanese culture is what they aspire to. It could be the right thing to do as so far no softdrink is occupying this cultural positioning. It has recently launched a new Jelly pop and it seems the product is invented in Japan and the TVCs are produced in Japan too. Have you tried it ? You should if you haven't. It's a new taste experience.


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