Caltrate Ad

Have you ever heard parents complaining about their kids being too energetic ? They say they don't have the energy and strong enough backbone to play with their kids. Here is the solution - Caltrate. In this ad, the functional and emotional benefits of the product are well-conveyed. More importanly, it is relevant to the target audience : women in their 30's who are normally in the life-stage of having an engetic and demanding 5-6 year old kid.

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