Cesar Ad

It's not easy to execute a promotional ad well. When I first saw this ad, I thought it was about some pet shop ad selling dog accessories and stuff, until I saw the small logo on the upper right hand corner and the mini product shot at the bottom. The problem with this ad is about the "all-you-can paste" mindset : "since there is space, why not..." , "we have a lot of gifts to offer, why don't we feature all our attractive gifts". The results is, as you can see, a cluttered ad that fails to draw people's attention with a visual focus. There are some better ways to it. Put the list of gifts online or print some leaflets to place at points of purchase. Let's avoid overloading our ads and give our readers some room. Yes, it's always tempting to put more...