Garden bread consumer promotion


You may say I'm "老土". You may not consider this a very creative ad that is worth talking. I bring this up because this is one of the good ones among many promotional ads that I have seen. Why ? Promotional ads are more difficult than thematic ads. First of all, it's not easy to come up with a promotion mechanics that matches with the proposition of our product. Secondly, when it comes to the execution of the promotional ad, we often struggle on how to use the offers of the promotion to call target audience to action effectively.

In this case, "親子" is the category motivator of bread. Through giving good qaulity bread to their children, it satisfies parents' desires for healthy growth and development of their children. And this promotion exactly matches the proposition by offering prizes and gifts that help children's growth and development. Featuring a happy mother and a cherrful daughter together to depict the benefits of consumption is simple and effective. It's not "老土" at all.

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