Lee Kam Kee oyster sauce

Allow me to change the topic and let's leave ads for a while. Has anyone tried this new bottle of Lee Kam Kee Oyster Sauce ? I tell you it's an outstanding design. You just squeeze the sauce upside down and there is no drip. No drip at all ! Try it !

In marketing, adopting such an innovative packaging is never an easy decision. In the case of Lee Kam Kee, I think the struggle is whether to keep the old glass bottle packaging which may represent high quality to those older loyal consumers. Easy ! Keep both until the retail chains complain ! Well, probably proactive SKU/channel strategy has a role to play.

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