California Red Mother's Day Promotion


Mother's Day. Who invented it ? I guess it must be some businessman who is good at marketing. Now that Mother's Day has become a big day for consumer spending and everyone wants to share a spoonful of it. We have California Red here. All in a sudden, it has become a place for 親子 with handicraft workshops and XO sauce giveaway. The question is whether you would bring your kids to a typically smoky, stinky drinking place ? There may be a market for 親子 Karaoke. It's just that California Red is not the brand name for it. A brand represents consumer perceptions. Just a print ad or two would not do much.

Comments

Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more