California Red Mother's Day Promotion


Mother's Day. Who invented it ? I guess it must be some businessman who is good at marketing. Now that Mother's Day has become a big day for consumer spending and everyone wants to share a spoonful of it. We have California Red here. All in a sudden, it has become a place for 親子 with handicraft workshops and XO sauce giveaway. The question is whether you would bring your kids to a typically smoky, stinky drinking place ? There may be a market for 親子 Karaoke. It's just that California Red is not the brand name for it. A brand represents consumer perceptions. Just a print ad or two would not do much.

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