Intercontinental print ad


It's Sunday today. Just picked a Sunday brunch promotion ad by Intercontinental. A clean simple shot of a lady lying comfortably on a sofa. A provocative headline reads "What is Sunday ?" I read on and tried to find out more. The copies don't give me further details although I can tell they are promoting brunches at their different F&B outlets, vaguely by the logos. What are missing ? Supports, or elaboration of more details. It's cool to have a simple, tidy ad for sure. But we still need to spell out the supports, a right dose of details. Advertising is about selling at the end.

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