Diamond Shower



This must a magic shower. They employed 楊千嬅 as the spokesperson and put up 2-page consecutive ads. This shower is so magic that they used around a thousand words to explain its functions. It takes the eyes of an eagle to really read all the text as they are in, I guess, font size 5. Tonnes of efforts in the write-ups by the copy-writer and the marketing person who proof-read it. Congratulations for a job well done but I bet no one will read them ! If our job is to simply dump all the things we want to say in a print ad, there is no need for "Integrated Marketing Communications", right ?

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