Orbis print ad


Just at a glance, I almost mistook that it's another Lasik ad. It's in fact from Orbis promoting donations. A bizarre creative representation of how little could help others to recover their eye-sights. In the past, charitable organizations seldom used advertising for fund-raising. They used to use PR. Things have been changed and it's now all about marketing. They have marketing communications managers and directors who bring in the marketing thinking from commercial organizations. And it's true that there are growing number of charitable organizations competing for share of pocket and share of mind. It's not an easy "market".

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