Sony W700i print ad


Mobile phones are more and more technologically advanced. Camera + Music is becoming a standard. Some manufacturers compete on camera function of their phones, i.e. resolutions. Some compete on the music playing side. Sony (Ericsson) has a strong foothold in music playing devices and logically their phones stresses on music quality as the marketing handle. They feature David Tao in the print ad with the headline "Take off with the music". But what does it look like ? Visually, it's like "Slip over with the music". David is not flying but falling over... My friend saw this ad and said it's a waste of how David Tao is featured. Isn't it ?

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