御前麵


Make a guess where this 御前麵 comes from. I can't be 100% sure but I bet this is the own private label of Park'n Shop. What brand does it look like ? Obviously it is an imitation of 日清合味道杯麵. This is how retail chains launch their private labels. They imitate the packaging design of the market leader where consumers will mistaken that it is the brand they want to buy. Of course the price is set at a much lower level than the market leader. Trials occur and it may become accepted if consumer find it of similar quality at a lower price. This is how they grow their own private labels. Tricky, huh ?

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