Shock tactic is not too common for advertising consumer products and services. As as as I can remember, I only used it once or twice during the years of beer marketing. We can often do things a little over the edge in beer advertising to grab people's attention. Shock tactic is more commonly used by the public warning where you see bloody car crashes, collapsed lungs due to smoking and so on. This ad is about the the health warning of 肺炎鏈球菌 with a scary spider. Is it very shocking ? Not quite. What do we do executionally to push the idea more ?
Shock tactic is not too common for advertising consumer products and services. As as as I can remember, I only used it once or twice during the years of beer marketing. We can often do things a little over the edge in beer advertising to grab people's attention. Shock tactic is more commonly used by the public warning where you see bloody car crashes, collapsed lungs due to smoking and so on. This ad is about the the health warning of 肺炎鏈球菌 with a scary spider. Is it very shocking ? Not quite. What do we do executionally to push the idea more ?
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