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An interesting key visual - surfing on a slipper. Executionally, it could have stood out more if the colour combination is managed better. The headline is pretty unmatched with the key visual. A bit too generic to spell out the attraction of the promotion. But come to think of it, this promotion is just giving away T-shirt and slippers. Is it worth the advertising ? Particularly, will you be motivated to shop at the Skymart in the airport because of this promotion ?
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