The objective of this ad is to announce a new direct flight service from HK to London by Air New Zealand. The headline and the body copies are well connected. In the body copies, it spells out the details of the service, including good foods prepared from the produce of New Zealand, roomy seats, great entertainments and so on. But I'm confused by the key visual. On the right of the plate, there are two pieces of Salmon in New Zealand's shape. Then what is the on the left ? Shape of London ? I wonder ... Now ask ourselves, is the creative idea communicating the key message ? i.e. Air New Zealand is having a direct flight service from HK to London
The objective of this ad is to announce a new direct flight service from HK to London by Air New Zealand. The headline and the body copies are well connected. In the body copies, it spells out the details of the service, including good foods prepared from the produce of New Zealand, roomy seats, great entertainments and so on. But I'm confused by the key visual. On the right of the plate, there are two pieces of Salmon in New Zealand's shape. Then what is the on the left ? Shape of London ? I wonder ... Now ask ourselves, is the creative idea communicating the key message ? i.e. Air New Zealand is having a direct flight service from HK to London
Comments