Lactacyd Feminine Cleanser

It's not an easy product to communicate. You just don't want to be too explicit. But when you are too subtle, you are not communicating the product benefits lould and clear enough. This ad tries to draw an association that different parts of your body need different cleansers and your special part needs a special cleanser for dedicated care and protection. The idea, however, is not very well-executed. It's just too subtle ...

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