翔龍灣 Miss Universe !

If you are my regular blog reader, you knew I would talk about this 翔龍灣 Miss Universe campaign from 恒基. We all scratch our heads what Miss Universe has to do with apartment sale. OK, we all see the intention of conveying the feeling of elegance, International and 矚目. The problem is that although she is the Miss Universe, she's not familiar to us; someone we can't feel close to. She's just a not-that-bad-looking, 高頭大碼, blond 鬼妹. And the execution is not very exciting. It simply reminds me of those old cognac ads from the 80's ...

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