This is the promotion mechanics : upon purchase of any HK$2,500+ Nokia mobile phone, you will get a wireless mouse for free. Objective of the print ad : to communicate the attractiveness of the promotion offer. Key message : Nokia is offering a tempting giveaway of wireless mouse for free. But when we look at the ad, do we consider it is off-brief ? Or is it too difficult to understand ? What do we see ? A "mouse" attracted by the cheese of the mouse-trap with a "$2,500" on it. I think it's simply missing the point and the idea isn't serving the objective. Off-brief as a conclusion.
This is the promotion mechanics : upon purchase of any HK$2,500+ Nokia mobile phone, you will get a wireless mouse for free. Objective of the print ad : to communicate the attractiveness of the promotion offer. Key message : Nokia is offering a tempting giveaway of wireless mouse for free. But when we look at the ad, do we consider it is off-brief ? Or is it too difficult to understand ? What do we see ? A "mouse" attracted by the cheese of the mouse-trap with a "$2,500" on it. I think it's simply missing the point and the idea isn't serving the objective. Off-brief as a conclusion.
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