Citifinance Balance Transfer

There is no right or wrong in Marketing, just whether not it sells. Does this ad have a good angle to sell ? I found it in a wedding supplement. Interesting that they use dream wedding to sell their balance transfer. The message is like : "Having high outstanding balance on your credit cards ? No problem. Citifinance balance transfer will save you enough interests to make your dream wedding come true !". But look, the message is only relevant to couples who are getting married AND having high outstanding credit card balances. How many are there such pathetic couples ?