Halloween is round the corner and it's become hotter and bigger year after year. It even overshadows the mid-Autumn festival. In the past, Halloween was just a day for westerners where happenings were rather limited at Lan Kwai Fong. Who has made Halloween more popular ? Allan Zeman, the father of Lan Kwai Fong and the chairman of the Ocean Park. Ocean Park has successfully taken Halloween as a key driver of revenue and their Halloween Bash has become the focus of attention of consumers each year. Very clever that they are able to take the funs of Halloween to a wider appeal, kids, teenagers and young adults. It's a case of success. Disney is having a Halloween promotion too. Who will win ? I guess it must be Ocean Park which has built the ownership of Halloween after years of investment. Simply having Mickey and Minnie dressed in Halloween customs is just not good enough.
Halloween is round the corner and it's become hotter and bigger year after year. It even overshadows the mid-Autumn festival. In the past, Halloween was just a day for westerners where happenings were rather limited at Lan Kwai Fong. Who has made Halloween more popular ? Allan Zeman, the father of Lan Kwai Fong and the chairman of the Ocean Park. Ocean Park has successfully taken Halloween as a key driver of revenue and their Halloween Bash has become the focus of attention of consumers each year. Very clever that they are able to take the funs of Halloween to a wider appeal, kids, teenagers and young adults. It's a case of success. Disney is having a Halloween promotion too. Who will win ? I guess it must be Ocean Park which has built the ownership of Halloween after years of investment. Simply having Mickey and Minnie dressed in Halloween customs is just not good enough.
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