Chewy

超力, another long-forgotten brand name which means 即食米粉. Have to say instant noodle is not an easy market. It's a low-priced category, like HK$2-3 per bag. Even if you are profiteering and earning like 80% gross margin, you still need to sell a lot of bags to keep the production running and make some meaningful profit. And you will need to sell even more in order to have some money for marketing and advertising. So it's a typical situation of 強者越强. Now that only 出前一丁, the market leader, has the volume and critical mass that afford them to advertise. Other brands, like 公仔麵 too, are losing their shares in the mind of consumers.