Golden Elephant

A "kill two birds with one stone" idea. First it leverages on the use of biodegradable plastic bag to project the company as a good corporate citizen. Second, it takes the environment-friendly initiative as an excuse to do a consumer promotion giving away rice-cookers. I can understand the logic and intent but I don't get what 方力申 has to do with the message strategy. He's sitting there alright but he's not adding any value either. Maybe without him, the ad can be done more creatively.

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