HSBC Campaign


No one would miss the latest campaigns or campaign platform that has been used by HSBC for building corporate image and communicating various products and services. It's rather philosophical. Some "half full, half empty" kind of philosophy telling us there can be two different points of view on the same thing. This platform is quite campaignable, I have to say but it much depends who we are talking to. For average consumers, it could be too hard to comprehend. Of course for those highly educated, intelligent consumers, it's not an issue. The problem is that they use the platform for literally everything in an unsegmented way.

Comments

Anonymous said…
I think i appeals to the engineering ppl cuz they can related better to the so called "variants" linked to what HSBC say haha. But on a serious note, I think this campaign is rather boring, neutral yet so what damaging to a certain extend cuz it looks rather uncorporate thus not so professional result in a insurance brand image. I personally dun think a insurance image is good for a global major bank.
3:12 pm
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