Regaine

I scratched my head when I looked at this ad, making me lose more hair. A picture is worth a thousand words. What does the key visual tell us ? Straightaway I thought it was talking about stopping hair loss. But when I read the headline and body copies, it is more about promoting hair growth and the USP of the gel is 不易滴漏 . Guess a wrong creative is taken. Let's not take anything that is potentially confusing. Consumers are not that smart after all.

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