Shun Tak Travel

賭錢有冬蔭功送 ? That was what I thought when I saw this ad. In fact it promotes flying via Macau to Thailand. The selling points are the low price tag at HK$960 up for hotel + ferry tickets + flight tickets, visiting two places at the price of one and convenient one-stop check-in at Shun Tak Centre. But what is the most motivating factor ? I think it's still the attractive price. I wonder why the ad doesn't say it upfront. One may argue that the ad can be boring with a straight price promotion announcement. But let's be practical. A good ad serves to sell and motivates purchases.

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