The simple message : "Hilton is powered by SQL Server 2005". A crendential approach of selling. The trouble is that it looks too similar, similar to the saying that we have probably seen before. What is that ? Clue : Hong Kong airport. More clue : some billboards at the arrival hall. Yes, SAP. Now you remember : "BMW is powered by SAP". Although executions are different, they do share the same credential way of selling while the message is the same. So what's the downside of getting too close to another brand in a similar category (information systems in this case) ? People are just confused with which is which and you are probably spending your money to advertise for your direct/indirect competitors !
The simple message : "Hilton is powered by SQL Server 2005". A crendential approach of selling. The trouble is that it looks too similar, similar to the saying that we have probably seen before. What is that ? Clue : Hong Kong airport. More clue : some billboards at the arrival hall. Yes, SAP. Now you remember : "BMW is powered by SAP". Although executions are different, they do share the same credential way of selling while the message is the same. So what's the downside of getting too close to another brand in a similar category (information systems in this case) ? People are just confused with which is which and you are probably spending your money to advertise for your direct/indirect competitors !
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