I really don't understand the rationale behind this brand extension. Yes it's loud and clear that it contains zero calorie. And we know Coke Light contains 1 calorie that is easy to burn it off. So in terms of calorie intake, there is literally no difference. As a naive consumer, I would assume Coke Zero and Coke Light are the same. But what interest me would be the taste differences among Coke, Coke Light and Coke Zero. The taste of Coke Zero is said to be the same as the regular Coke : same-taste-low-calorie for Coke Light and now same-taste-no-calorie for Coke Zero. Well, you will have to find it out yourself. If you like it, you switch from Coke Light to Coke Zero. If you dislike it, you just stick with Coke Light. So 'why Coke Zero ?
I really don't understand the rationale behind this brand extension. Yes it's loud and clear that it contains zero calorie. And we know Coke Light contains 1 calorie that is easy to burn it off. So in terms of calorie intake, there is literally no difference. As a naive consumer, I would assume Coke Zero and Coke Light are the same. But what interest me would be the taste differences among Coke, Coke Light and Coke Zero. The taste of Coke Zero is said to be the same as the regular Coke : same-taste-low-calorie for Coke Light and now same-taste-no-calorie for Coke Zero. Well, you will have to find it out yourself. If you like it, you switch from Coke Light to Coke Zero. If you dislike it, you just stick with Coke Light. So 'why Coke Zero ?
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